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Associate Professor Elaine Jing Zhao

Associate Professor Elaine Jing Zhao

Associate Professor
Arts, Design & Architecture
School of the Arts and Media

Elaine Jing Zhao is Associate Professor in the School of the Arts and Media at the University of New South Wales, Sydney. Elaine researches cultural production, industry transformations and governance challenges in digital media economy. Her main interest is the social, cultural and economic implications of digital technologies and platforms in transitional China and beyond borders.

Elaine is the author of ÌýShe has published widely in international peer-reviewed journals such asÌýNew Media and Society, International Journal of Cultural Studies,ÌýInternational Journal of Communication, Media, Culture & Society,ÌýGlobal Media and CommunicationÌýandÌýConvergence: The International Journal of Research into New Media Technologies. These cover the topics of communication and media policy, cultural production, creative labour, informal media economy, and media globalisation.Ìý

She is Chief Investigator on an Australia Research Council-funded Discovery Project, which examines the rise of China's digital platforms and their internationalisation in the Asia-Pacific. She is also Partner Investigator on a project funded by National Social Science Foundation of China, which investigates digital media and cultural innovation in China.

Elaine is on the editorial board of Taylor & Francis journal Communication Research and Practice, and Anthem book series on Digital China. She reviews submissions for Australian Research Council (ARC) Grant Schemes, book proposals, and a variety of journals and conferences in the fields of media and communication, and cultural studies.

She completed her PhD at Queensland University of Technology. She previously held research fellowship position at the Australian Research Council Centre of Excellence for Creative Industries and Innovation (CCI), working on two Australian Research Council-funded projects, including one on the informal media economies and audiovisual industries, and the other on the use of mobile apps to promote youth wellbeing. Prior to her academic career, Elaine worked in the telecom and mobile internet industry.Ìý

Elaine is available for PhD supervision in her areas of expertise. Please feel free to get in touch if you are considering a project in these areas.

Phone
+61 2 9385 8066
Location
231D, Level 2 Robert Webster
  • Books | 2020
    Keane M; Yu H; Zhao EJ; Leong S, 2020, China's Digital Presence in the Asia-Pacific Culture, Technology and Platforms, Anthem Press, London and New York,
    Books | 2019
    Zhao EJ, 2019, Digital China's Informal Circuits: Platforms, Labour and Governance, Routledge, London and New York,
  • Book Chapters | 2023
    Keane M; Zhao EJ, 2023, 'Reforming the Cultural System: Culture, Creativity, and Innovation in China', in Valiati L (ed.), Economy of Culture and Creative Industries - Public Policies, Evidence and Models, Martins Fontes, Sao Paulo, pp. 61 - 80
    Book Chapters | 2023
    Zhao EJ, 2023, 'Hierarchies, Shadows, and Precarity', in Temporary and Gig Economy Workers in China and Japan, Oxford University PressOxford, pp. 175 - 195,
    Book Chapters | 2023
    Zhao EJ, 2023, 'Hierarchies, shadows and precarity: cultural production on online literature platforms in China', in Fu H (ed.), Temporary and Gig Economy Workers in China and Japan: The Culture of Unequal Work, Oxford University Press, Oxford, England, pp. 175 - 195
    Book Chapters | 2021
    Zhao EJ, 2021, 'Wanghong: Liminal Chinese Creative Labor', in Cunningham S; Craig D (ed.), Creator Culture: An Introduction to Global Social Media Entertainment, New York University Press, New York, pp. 211 - 231,
    Book Chapters | 2018
    Zhao J, 2018, 'Cross-straits Online Collaboration: Multiple Publics and Intractable Institutions', in Keane M; Yecies B; Flew T (ed.), Willing Collaborators: Foreign Partners in Chinese Media, Rowman & Littlefield, London & New York, pp. 189 - 200
    Book Chapters | 2017
    Zhao EJ, 2017, 'Beyond the game of cat and mouse: Challenges of discoverability and piracy in the mobile gaming market', in Global Game Industries and Cultural Policy, Palgrave Macmillan, pp. 253 - 253,
    Book Chapters | 2016
    Zhao EJ, 2016, 'Getting connected in China: taming the mobile screen', in Handbook of Cultural and Creative Industries in China, Edward Elgar Publishing,
    Book Chapters | 2016
    Zhao J, 2016, 'Getting Connected in China: Taming the Mobile Screen', in Keane M (ed.), Handbook of Cultural and Creative Industries in China, Edward Elgar, Cheltenham, UK and Northampton, MA, USA, pp. 396 - 411,
    Book Chapters | 2015
    Keane M; Zhao EJ, 2015, 'TV or not TV? Re-imagining screen content in China', in Routledge Handbook of New Media in Asia, Routledge, pp. 299 - 307,
    Book Chapters | 2015
    Keane M; Zhao EJ, 2015, 'TV or not TV? Re-imagining screen content in China', in Hjorth L; Khoo O (ed.), Routledge Handbook of New Media in Asia, Routledge, 2015, pp. 299 - 307,
    Book Chapters | 2014
    Keane M; Zhao EJ, 2014, 'The Reform of the Cultural System: Culture, Creativity and Innovation in China', in Cultural Policies in East Asia, Palgrave Macmillan UK, pp. 155 - 173,
    Book Chapters | 2014
    Keane M; Zhao EJ, 2014, 'The reform of the cultural system: Culture, creativity and innovation in China', in Lee HK; Lim L (ed.), Cultural policies in East Asia: Dynamics between the state, arts and creative industries, Palgrave Macmillan, New York, pp. 155 - 173,
    Book Chapters | 2014
    Zhao EJ, 2014, '"Checking into" outdoor lifestyle?: Mobile location-based games as a site of productive play in marketing campaigns', in Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications, pp. 245 - 258,
    Book Chapters | 2014
    Zhao EJ, 2014, ''Checking into' outdoor lifestyle? Mobile location-based games as a site of productive play in marketing campaigns', in Xu XG (ed.), Interdisciplinary mobile media and communications: Social, political, and economic implications, Information Science Reference, Herschey PA, pp. 245 - 259,
    Book Chapters |
    Keane M; Zhao EJ, 'The Reform of the Cultural System', in Cultural Policies in East Asia, Palgrave Macmillan,
  • Journal articles | 2023
    Zhao EJ, 2023, 'Streaming culture and a new wave of institutionalisation of audience measurement in China', Media, Culture and Society, 45, pp. 1631 - 1647,
    Journal articles | 2022
    Zhao EJ, 2022, 'Book Review: Wanghong as Social Media Entertainment in China', Media International Australia, 183, pp. 212 - 213,
    Journal articles | 2021
    Zhao EJ, 2021, 'Reconfiguring Audience Measurement in Platform Ecologies of Video Streaming: iQiyi’s Pivot Toward Data-Driven Fandom and Algorithmic Metrics', International Journal of Communication, 15, pp. 3671 - 3691,
    Journal articles | 2019
    Yecies B; Keane M; Yu H; Zhao EJ; Zhong PY; Leong S; Wu H, 2019, 'The cultural power metric: Toward a reputational analysis of China’s soft power in the Asia-Pacific', Global Media and China, 4, pp. 203 - 219,
    Journal articles | 2018
    Zhao EJ, 2018, 'Negotiating State and Copyright Territoriali-ties in Overseas Expansion: The Case of China’s Online Video Streaming Platforms', Media Industries Journal, 5,
    Journal articles | 2017
    Zhao EJ, 2017, 'The bumpy road towards network convergence in China: The case of over-the-top streaming services', Global Media and China,
    Journal articles | 2017
    Zhao EJ, 2017, 'Writing on the assembly line: Informal labour in the formalised online literature market in China', New Media and Society, 19, pp. 1236 - 1252,
    Journal articles | 2016
    Zhao EJ, 2016, 'Collaboration reconfigured: The evolving landscape of entertainment TV markets between Taiwan and Mainland China', Media International Australia, 159, pp. 53 - 62,
    Journal articles | 2016
    Zhao EJ, 2016, 'Collaboration reconfigured: the evolving landscape of entertainment TV markets between Taiwan and Mainland China', Media International Australia Incorporating Culture and Policy, 159, pp. 53 - 62,
    Journal articles | 2016
    Zhao EJ, 2016, 'Professionalization of amateur production in online screen entertainment in China: Hopes, frustrations and uncertainties', International Journal of Communication, 10,
    Journal articles | 2015
    Tjondronegoro D; Drennan J; Kavanagh DJ; Zhao EJ; White AM; Previte J; Connor JP; Fry ML, 2015, 'Designing a Mobile Social Tool that Moderates Drinking', IEEE Pervasive Computing, 14, pp. 62 - 69,
    Journal articles | 2014
    Zhao EJ, 2014, 'Culture and TV: Not irreconcilable opposites', Asia-Pacific Creative Landing Pad, 2014, pp. n/a,
    Journal articles | 2014
    Zhao EJ, 2014, 'The micro-movie wave in a globalising China: Adaptation, formalisation and commercialisation', International Journal of Cultural Studies,
    Journal articles | 2014
    Zhao EJ, 2014, 'The micro-movie wave in a globalising China: Adaptation, formalisation and commercialisation', International Journal of Cultural Studies, 17, pp. 453 - 467,
    Journal articles | 2013
    Zhao EJ; Keane M, 2013, 'Between formal and informal: The shakeout in China's online video industry', Media, Culture and Society, 35, pp. 724 - 741,
    Journal articles | 2013
    Zhao EJ, 2013, 'Make, modify, and invent: alternative DNA for innovation in China’s hackerspaces', Asia-Pacific Creative Landing Pad, 2,
    Journal articles | 2012
    Keane M; Zhao E, 2012, 'Renegades on the frontier of innovation: The shanzhai grassroots communities of Shenzhen in China's creative economy', Eurasian Geography and Economics, 53, pp. 216 - 230,
    Journal articles | 2012
    Zhao EJ, 2012, 'Mobilising brand experience in China', Asia-Pacific Creative Landing Pad, 1,
    Journal articles | 2012
    Zhao J, 2012, 'New launch platforms for East Asian Pop', Asia-Pacific Creative Landing Pad, 1,
    Journal articles | 2011
    Zhao EJ, 2011, 'Social network market: Storytelling on a web 2.0 original literature site', Convergence, 17, pp. 85 - 99,
    Journal articles | 2010
    Cunningham S; Silver J; Zhao EJ, 2010, 'Chindia: Innovation in online film distribution', Global Media and Communication, 6, pp. 302 - 308,
  • Conference Presentations | 2021
    Zhao EJ, 2021, 'Creators, Communities and Connectedness: A roundtable on global dimensions of social media entertainment and wanghong', presented at International Communication Association’s 71st Annual Conference, Denvor, Colorado and online, 27 May 2021 - 31 May 2021
    Conference Presentations | 2021
    Zhao EJ, 2021, 'Wanghong as liminal creative labour in China', presented at 18th Chinese Internet Research Conference, online, 25 June 2021 - 27 June 2021
    Conference Presentations | 2020
    Zhao EJ, 2020, 'Metrics of popularity in the making: The case of video streaming platforms in China', presented at International Communication Association’s 70th Annual Conference, online, 21 May 2020
    Conference Presentations | 2019
    Zhao EJ, 2019, 'Creator governance in China’s online video streaming market', presented at International Communication Association’s 69th Annual Conference Post-conference on Creator Governance, Washington, 29 May 2019
    Conference Presentations | 2018
    Zhao J, 2018, 'Is China's culture really going out? Examining the evidence base', presented at Social Technologies, User Communities and Cultural Knowledge in China and Australia Conference, Curtin University, Perth, 21 February 2018 - 23 February 2018
    Conference Presentations | 2018
    Zhao J, 2018, 'On-demand Mobile Workforce on Ride-hailing Platforms in China: A Reality Check', presented at Mobile and Agile: Changing Social Formations in China panel, Conference of the Asian Studies Association of Australia, the University of Sydney, Sydney, 03 July 2018 - 05 July 2018
    Conference Presentations | 2018
    Zhao J, 2018, 'Precarity and politics on online literature platforms in China', presented at International Symposium on Chinese Digital Publishing and Reading: Evolving Models and Emergent Cultural Practices, pre-conference to the 26th annual conference of The Society for the History of Authorship, Reading and Publishing, University of Western Sydney, University of Western Sydney, Sydney, 09 July 2018 - 09 July 2018
    Conference Presentations | 2017
    Zhao J, 2017, 'Digital methods plus Digital China', presented at Cultures of Knowledge: Creative Economy and China Summer School and Conference, Curtin University, Perth, 07 February 2017 - 12 February 2017
    Conference Presentations | 2017
    Zhao J, 2017, 'Studying Communitainment: Mapping a Research Agenda for the Social Media Entertainment Industry - China', presented at International Communication Association’s 67th Annual Conference, San Diego, California, USA., 25 May 2017 - 29 May 2017
    Conference Presentations | 2016
    Zhao J, 2016, 'Professionalising amateur practice and platform strategies in the online video space in China', presented at International Communication Association’s 66th Annual Conference, Fukuoka, Japan, 09 June 2016 - 13 June 2016
    Conference Presentations | 2015
    Zhao EJ, 2015, 'Collaboration reconfigured: the evolving landscape of cross-strait entertainment TV market', presented at Culture+: Digital power: an Australia-China Dialogue, Curtin University, Perth, 30 November 2015 - 01 December 2015
    Conference Papers | 2015
    Zhao EJ, 2015, 'Refashioning viewing experience with mobile media: A comparison of two trajectories in China', in Paterno D; Bourk M; Matheson D (eds.), Refereed proceedings of the Australian and New Zealand Communication Association conference: Rethinking communication, space and identity, Queenstown, New Zealand, presented at the Australian and New Zealand Communication Association conference: Rethinking communication, space and identity, Queenstown, New Zealand, 08 July 2015 - 10 July 2015
    Conference Presentations | 2014
    Zhao EJ, 2014, 'Across the Taiwan strait: content and talent flow in online video sectors', presented at International Communication Association Regional Conference, Queensland University of Technology, Brisbane, 01 October 2014 - 03 October 2014
    Conference Presentations | 2013
    Zhao EJ, 2013, 'Unlocking the potential and busting the myths: Five fundamental questions to ask in designing social media strategies', presented at social media and collaborative value production, Australia Mirror News Media Group, Queensland University of Technology, 02 July 2013 - 02 July 2013
    Conference Presentations | 2013
    Zhao J; Zhao EJ, 2013, 'Beyond the game of cat and mouse: Challenges of discoverability and piracy in mobile gaming market', presented at The International Conference on New Directions in the Development of Creative and Media Industries, Chinese University of Hong Kong, Hong Kong, 27 June 2013 - 28 June 2013
    Conference Presentations | 2012
    Zhao EJ, 2012, 'A new form of collective resistance to copyright ideology: The wave of micro-movies in China', presented at Social Media and Cross-border Cultural Transmissions: Technologies, Policies, Industries, Asia Research Institute, National University of Singapore, 21 June 2012 - 22 June 2012
    Conference Presentations | 2012
    Zhao J, 2012, 'The formalisation of grassroot fansubbing in China', presented at Informal Culture and Adaptive Innovation in Asia. Asian Studies Association of Australia (ASAA) 19th Biennial Conference, University of Western Sydney, Parramatta, 11 July 2012 - 13 July 2012
    Conference Presentations | 2011
    Zhao EJ, 2011, 'Exploring urban space through mobile phone: A case of brand experience co-creation in China', presented at Digital Cities 7: Real World Experience. 5th International Conference on Communities and Technologies, 29 June 2011 - 02 July 2011
    Conference Presentations | 2011
    Zhao J, 2011, 'Between the formal and the informal: The case of China online video market', presented at Informal Innovation, CCI Symposium 2011, the University of New South Wales, 15 November 2011 - 18 November 2011
    Conference Presentations | 2010
    Cunningham S; Silver J; Zhao EJ, 2010, 'Chindia: Innovation in Online Film Distribution', presented at International Communication Association (ICA) International Communication Association (ICA). 60th Annual Conference, Singapore, 22 June 2010 - 26 June 2010
    Conference Presentations | 2010
    Zhao EJ, 2010, 'Teasing out consumer creativity on mobile media', presented at Ignite 10! Creative Industries Postgraduate Conference, Queensland University of Technology, Brisbane, 27 October 2010 - 29 October 2010
    Conference Presentations | 2009
    Zhao EJ, 2009, 'Self-reinvention and Cooperation towards Mobile 2.0 – A Chinese Perspective', presented at Australian and New Zealand Communication Association Conference 2009, 08 July 2009 - 10 July 2009

Faculty of Arts & Social Sciences Dean's Research Award, Best MonographÌýby an Early Career Researcher, 2020, for

ARC Kathleen Fitzpatrick Laureate Fellowship Mentoring Scheme Award, 2018

Delegate to Australia-China Youth Dialogue, 2012

Oxford Internet Institute Summer Doctoral Programme, University of Oxford, 2010

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