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The Marketing Analytics Hackathon is an annual competition organized by the School of Marketing at UNSW. It attracts top-tier students with strong marketing and analytical skills to participate. Participants form teams to compete in solving real-world problems, using their marketing knowledge and analytical skills within a limited time period (e.g., one week).

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Any students from domestic or international universities, who are interested in solving real-world marketing problems using analytical tools and possess necessary marketing knowledge and analytical skills are all welcome to compete.

• The participation will be in teams of up to 5 people.

• Both undergraduate and postgraduate students are welcome.

• Form a group

Find like-minded friends and form a group of up to 5 people to join the Hackathon.Ìý Ìý Ìý ÌýÌý

• Prepare a project proposal

Investigate the sample data, and put together a proposal, which describes your plan of using the dataset and analytical tools to find managerial insights. Submit it for first round evaluation.

• Work on the project

Up to 8 teams will advance to the final competition. The finalist teams will receive the full dataset, and have one week to work on the project and prepare for the final presentation.

• Final presentation

The finalist teams will present their work on the final presentation day. Winners will be announced on the day.

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The Winner Teams will be announced at the end of Final Presentation.

• 1st place winner: $500 gift card per group, and up to two opportunities for tutor positions at School of Marketing*.

• 2nd place winner: $300 gift card per group.

• 3rd place winner: $200 gift card per group.

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* The outcome of job opportunities depends on a further selection among the applications from this group and is subjective to requirements such as visa conditions.