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Australia’s first school of Marketing

Excel in your marketing career with a curriculum blending strategic marketing theory and real-world expertise

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Students relaxing with computers, talking and studying at Kensington UNSW
1st in Australia

Marketing, QS World University Rankings by Subject, 2024

18th worldwide

Marketing, QS World University Rankings by Subject, 2024

Widely published experts

World-leading marketing research with real-world relevance

Our study areas

Marketing

Marketing is essential to every business in today’s highly competitive marketplace. It is a dynamic function aimed at creating differentiation and competitive advantage for a company, so you’ll learn to identify and understand the needs and wants of consumers.

Marketing analytics

Use big data analytics to better understand the consumer purchase journey and improve the effectiveness of marketing strategy by offering innovative products and enhanced consumer experience.

Meet our people

Professor Maggie Dong

Head, School of Marketing

Associate Professor Ting Yu

Deputy Head (Education), School of Marketing

Professor Valentyna Melnyk

Deputy Head (Research), School of Marketing

Professor Hauke Wetzel

School of Marketing

Professor Harald Van Heerde

School of Marketing

Professor Nitika Garg

School of Marketing
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